The slogan “live to slay” came to being while our founder Janiela Roachford was in recovery from ACC “adenoid Cystic Carcinoma” a rare type of cancer.  Janiela was diagnosed in 2015 and at the time of diagnosis was a lover of fashion and esthetics.  She came up with the phrase to encourage herself to fight on a daily basis to overcome the depression and pain she was experiencing in a time she felt her ugliest.  Naturally a self-motivated she inspired daily to be the best version of herself so, with every breath she’d live to slay. 

The non-profit organization was established in 2020 and became a registered 501c3 organization in 2022.  At this time Janiela was undergoing testing for what turned out to be a recurrence and was diagnosed with ACC of the Lung aka “Lung Cancer”.  It was in that moment she realized that it was truly her purpose to be an advocate for cancer awareness because the timing was not a coincidence.  

Janiela has survived, thrived and fought through two cancer diagnosis, she's done so gracefully and is committed to helping other who would need support during their diagnosis.